We-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy

We-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy

Language: English

Pages: 208

ISBN: 0399173625

Format: PDF / Kindle (mobi) / ePub


Named one of CIO Magazine’s 7 New Must Read Business Books For The Fall!

In WE-Commerce, visionary marketing strategist Billee Howard lays out her plan for a new vision of success and long-term, purposeful profitability in the new global, sharing economy

Today, the most successful businesses and entrepreneurs thrive through connectivity, socialization, and sharing. It is an age of WE-Commerce, an economy centered on the power of “we” instead of “me,” focused on the needs of the many over the few. Booming companies such as Uber and Airbnb leverage technology to create platforms that rely largely on social media and community feedback to facilitate people’s ability to collaborate with one another. Instead of traditional business strategies, companies must now inspire belief and trust in their communities; collaborate with their customers; create business models that are socially and environmentally responsible; find opportunities for creative collaboration with large, global markets; and become a new generation of innovators—“artists of business.”

With advice from “stay small but include all” to “profit with purpose” and “embrace disruption,” Billee Howard gives readers the reinvented business toolkit that they will need to effectively collaborate, co-create, and succeed in a WE-Commerce landscape, and to acquire a new set of skills that will position them as leaders in the transformed economy.

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see, experience, and purchase art. Similarly, in business today, where technology has accelerated the pace of economic and social change, the ability to artistically disrupt yourself and your brand is critical. In the modern market you have to take creative risks, challenge the status quo, turn a deaf ear to detractors, and push for changes that will make the world a more beautiful place. When you are constantly exploring avenues for seeing and experiencing life via your product, you are

heroic legends around Apple’s leaders. They devour every revolutionary new accessory, application, or upgrade with religious enthusiasm and hang out together in genius cathedrals (otherwise known as Apple stores), just having fun plugging stuff in to see how it works. They share a common ideology, a disdain for the mainstream, an irreverence for authority, and a passion for design and artistry. They adore innovative technology that does really cool stuff just because it can, and they all despise

neighborhoods, bringing along opportunities for online retailers to not only sell goods but also share their brand stories. The first Amazon pop-up shop, which operated in New York during the 2014 holiday season, is a fantastic example of this. Amazon, arguably the top retail company in the world, acknowledged the power of a physical presence. That allowed them to close one potential chink in their armor by using reverse show rooming, where customers browse products on Amazon but then buy them

such movements as collaborative consumption, open source, makers and fab labs, co-working, crowdfunding, alternative currencies, and horizontal governance—movements that are transforming cities, organizations, and civic action everywhere in the world. Entrepreneurs and social innovators, nonprofit and business leaders, grassroots activists, and public officials from different corners of the globe are all coming together at OuiShare to build and explore a common vision of a collaborative society.

premiere journalist or colleague, I am extremely proud of the work we have done together, and will always be grateful for all it has imparted to me. Thanks to everyone gracious enough to share their stories with me . . . Jason, Carrie, Tammy, Frank, Ish, Josh, and Christine. Your perspectives were invaluable and helped me to know that the power of We-Commerce did truly exist. Deep thanks to all my friends and family who have served as my support system through the good and bad. Iris, Arnie,

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