Tweet Naked: A Bare-All Social Media Strategy for Boosting Your Brand and Your Business

Tweet Naked: A Bare-All Social Media Strategy for Boosting Your Brand and Your Business

Scott Levy

Language: English

Pages: 184

ISBN: 1599185156

Format: PDF / Kindle (mobi) / ePub


Presenting a fresh perspective on a common challenge, author Scott Levy delivers a new answer to every business owner's social media question -- how can I make social media work for me? Levy's solution takes a cue from another explosive media phenomenon: reality TV. Levy invites readers to create the same magnetism that pulls reality TV viewers in by using the same tools: transparency, authenticity, and a human element. Readers learn how to use social platforms to tactfully share, or bare, their brand, inciting consumer action. Readers also learn how to strip their social media strategy down to what works for their brand, exhibit transparency that engages followers on all popular social channels, and create brand consistency across all social platforms. Other topics cover engineering positive brand impacts and avoid devastating damage, using crowdsourcing and retweets, and lifting a brand from relative obscurity to significant popularity. Real-life examples relate well-known business brands such as Sharpie and Jet Blue, and personal brands such as NFL Runningback DeAngelo Williams. Social media marketers learn exactly what it takes to seduce the masses and turn them from passive followers to brand champions and loyal brand buyers. Tweet Naked not only covers advanced Twitter strategy but social media strategy that applies to all social media platforms as well.

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opportunity to be the knight in shining armor or Wonder Woman to the rescue. Demonstrating your knowledge and willingness to be helpful can go a long way in winning over fans and brand champions. Of course, vulnerability can only go so far. There’s a fine line between being vulnerable and letting the horses out of the barn. Go slowly, and like a classic stripper, get naked a little at a time. Bottom line is vulnerability equals being real and authentic. FIVE WAYS TO TALK BUSINESS WITHOUT BEING

the dotcom bubble burst at the end of the ’90s, I sold my homepage project to the highest bidder and moved on. I took my skills at search engine optimization (SEO) and became a consultant, helping scores of site owners move to higher rankings, and I’ve been doing so ever since. I became quite successful in the field primarily because I was, and still am, very passionate about what I do. I’ve always been very analytical, which leads to plenty of research and scientific experimentation. I grew my

2004, took off. The difference was that Facebook was very clean, very simple, and very easy to navigate. It did not feature animated things, all sorts of backgrounds and spam, but instead loaded pages quickly. Not unlike Google, which offered a clean and quick means of searching the web, Facebook made the user experience that much better. From Facebook forward, a few unique social media sites have taken off, while many others have tried. Twitter, LinkedIn, and Pinterest, for example, each offer

word; it’s worth the extra two characters. Cross-Post to Facebook Kill two birds with one stone by connecting your Twitter feed to your Facebook account. Head to your Twitter profile settings, then go to the bottom of the page underneath your bio. It’s an easy way to have your tweets post automatically to your Facebook feed. A Picture’s Worth a Thousand Tweets I can’t stress enough how important pictures are in any social media platform, and Twitter is no exception. Use Twitpic to

thanks to the colorful social media campaign. Richard McKay is director of McKay Flooring, founded by his father in Glasgow, Scotland, in 1973. McKay established himself as a flooring expert on Twitter and gained 50,000 followers by offering his flooring expertise to prospective customers. McKay also posts creative flooring ideas using company products on Pinterest and sent his followers to the company blog for more information, using cross-platform marketing and integration to increase

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