The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy
Format: PDF / Kindle (mobi) / ePub
“Equal parts sociological study and business advice, using unique everyday examples—for instance, how the fate of the Chili’s fajita empire rested on the sound of the sizzling platter, and how Disneyland approaches soundscapes for a fully immersive experience—to explain how sound effects our mood and shopping habits.”—EW.com
Sound and music surround us so constantly that we often take them for granted. But sound has surprising power to influence our decisions, opinions, and actions in ways we might not even notice. Discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. In The Sonic Boom, composer and strategic sound expert Joel Beckerman provides a new framework for thinking about sound’s effects on every aspect of our lives.
You don’t need to be a musician or a composer to harness the power of sound. Companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they’re perceived by their audiences, and gain a competitive edge. Whether you’re a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of “boom moments”—transcendent instants when sound connects with a listener’s emotional core.
“I’ve spent my life curating, creating, and collecting sounds. But Beckerman and Gray have shown here that there are still plenty of sounds that we’ve all missed. The Sonic Boom reveals the music and structured cacophony of everyday life.” —Moby
people on Internet message boards speculated that Ford would release a new version of the Boss or Mach One, high-performance editions from the 1960s, but Shawn knew better. Inside the confines of its R&D facility, Ford was quietly building another Bullitt Mustang, a fortieth-anniversary version of Steve McQueen’s highland-green muscle car, which he famously drove in one of Hollywood’s most iconic chase scenes in the 1968 movie Bullitt. In a private session, Ford managers met to take the
U.S. grocery stores and almost all of those in Canada, says Mike Corrigan, Jack’s son and president and CEO of the company. The systems were wildly popular, he says, but if a complaint ever did come in, it was usually from someone who didn’t know the mister was about to come on and ended up getting soaked while reaching for romaine. Initially, to address this, Mike and his team created a recorded spoken message, warning people that the mister was about to turn on. But he saw an opportunity to do
historic catch, both coaches’ joy and frustration and grimaces and grins. There were spikes and celebrations and beefy linemen getting on one knee and pointing toward the goal. There were cuts to shots of Giants quarterback Eli Manning, Patriots QB Tom Brady, Giants defensive end Jason Pierre-Paul, and others. Everything about those twelve seconds signaled an epic matchup, a replay of the two teams’ 2008 Super Bowl XLII game, which the Giants won, 17-14. More and more, this was looking like a
siblings, Ken and Wendy, each musically talented in his and her own right, are always there for frequent advice and steadfast support and belief. I also acknowledge the dream team that is my entire staff at Man Made Music, under the leadership and creativity of Kim Paster, Allison Meiresonne, Lauren McGuire, and Dan Venne. Their collective sense of curiosity, creativity, and drive inspires me and helps me learn something new every day. Gratitude also to Julia Padawer, who helped bring some
connections/identities, [>]–[>] music and, [>], [>]–[>] curating sound, [>], [>], [>], [>] Daddy Yankee, [>] Daily Mail, [>] Darabont, Frank, [>]–[>], [>] Dark Knight trilogy (movies), [>], [>] data sonification possibilities, [>]–[>] DeGeneres, Ellen/show, [>], [>] Disney brand buffer/transition zones, [>], [>]–[>] experience/feeling and, [>], [>] Pirates of the Caribbean and, [>], [>], [>]–[>] sound importance/use and, [>]–[>], [>], [>], [>], [>]–[>] Tower of terror rides