The Personal MBA: Master the Art of Business

The Personal MBA: Master the Art of Business

Josh Kaufman

Language: English

Pages: 464

ISBN: 1591845572

Format: PDF / Kindle (mobi) / ePub

Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping business school altogether. 

Josh Kaufman founded as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges. 

The Personal MBA explains concepts such as: 

  • The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets. 
  • The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers. 
  • The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability - if you know how to support the price you're asking. 
  • 4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are? 
True leaders aren't made by business schools - they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.

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on business school instead of investing it in something else). In plain English: Schraga used a technique business schools teach to prove that getting an MBA from a top-tier school is a bad financial decision. Assuming Schraga’s assumptions are accurate, it takes twelve years of solid effort just to break even—and that’s assuming everything goes accord­ ing to plan. If you graduate into a bad job market, you’re screwed. 24 T HE PE RSONAL M BA Where Business Schools Came From It is, in fact,

and CEO, Tic Tac Code LLC “These concepts really work: I’m booked solid with clients, making eight times more money, feeling far less overwhelmed, and having a lot more fun. If you want to live up to our potential, you can’t afford to miss this book.” —Tim Grahl, Founder and CEO, Out:Think Group “After one hour with Josh, I immediately used his advice to bring in an extra $120,000 this year. These simple principles are astoundingly effective.” —Dan Portnoy, Founder and CEO, Portnoy Media Group

Hero: a normal person who is experiencing the trials and tribulations of everyday life. The Hero 102 T HE PE RSONAL M BA then receives a “call to adventure”: a challenge, quest, or responsibility that requires them to rise above their normal existence and hone their skills and abilities in order to prevail. When the Hero accepts the call, they depart their normal experience and enter into a world of uncertainty and adventure. A series of remarkable experiences initiates them into the new

objection, lower-cost options that provide less value, or alternative offers that would better fit their needs. When the time comes for you to discuss the deal with your negotiating partner, you’ll be ready for anything. The third dimension of negotiation is the Discussion: actually presenting the offer to the other party. The Discussion is where you actually talk through your proposal with the other party. Sometimes the Discussion happens the way you see it in the movies: in a mahogany-walled

personal financial situation at risk. 176 T HE PE RSONAL M BA Hierarchy of Funding Money often costs too much. I —RALPH WALDO EMERSON, ESSAYIST AND POET magine you’ve invented an antigravity device that can levitate solid objects without requiring much power. Your invention will revolutionize the trans­ portation and manufacturing industries, making many new products pos­ sible. Demand for your invention is a given—all you need to do is create enough devices to fill the demand. There’s a

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