The Artist's Guide: How to Make a Living Doing What You Love

The Artist's Guide: How to Make a Living Doing What You Love

Jackie Battenfield

Language: English

Pages: 400

ISBN: 0306816520

Format: PDF / Kindle (mobi) / ePub


Using a “tough love approach” to pursuing a career in the visual arts, Jackie Battenfield expands on her highly successful classes and workshops to provide a comprehensive guide for both emerging and mid-career artists.

Providing real-life examples, illustrations, and step-by-step exercises, Battenfield offers readily applicable advice on all aspects of the job. Along with tips on planning and assessment, she presents strategies for self-management, including marketing, online promotion, building professional relationships, grant writing, and portfolio development.

Each chapter ends with an insightful “Reality Check” interview, featuring advice and useful information from high-profile artists and professionals.

The result is an inspiring, experiential guide brimming with field-tested techniques that readers can easily apply to their own career.

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together several times, you should remain an active part of the process to insure that your needs are understood. Think of it as a collaborative partnership. You can explain what you’re looking for, and he will in turn make suggestions and give advice based on his experience. Here’s where your picture file of wonderful work samples can come in handy. Learning to document your work by yourself will require that you make an investment in some basic equipment, get some instruction, and take the time

which should be avoided. Even professional writers depend upon editors and copy editors to catch incomplete thoughts and correct verb tenses. If possible, ask a writer to proofread your written materials to check for grammatical errors and evaluate the overall structure. Good writers are merciless in deleting repetitive or extraneous phrases and straightening out twisted run-on sentences. It’s worth it to pay or barter to get their expert advice. 58 THE ARTIST’S GUIDE Make the Writing and

was offered other opportunities. In 2002, as head of a team at the New York Foundation for the Arts, I helped draft a semester-long curriculum, Full-Time Artist, for the Emily Hall Tremaine Foundation. As a result, I now teach this class in the Master of Fine Arts program at Columbia University’s School of the Arts. I have helped design and deliver professional development xvi Introduction workshops for the Creative Capital Foundation, which awards grants for innovative project-based work in

partnership. Introducing your work to a gallery can feel like an extended courtship. The director of a gallery wants to find or discover artists on How to Build Long-Term Professional Relationships 129 her own schedule. She alone carries a singular vision of what she is looking for in her gallery’s program. That’s why her response to how she knows she wants to show an artist’s work is: “I just know it when I see it.” I understand your frustration at that vague response, but it’s the truth.

make sure you have been clear about your needs. They can’t read your mind, so it’s —Janet Riker, director, University Art Museum, up to you to make your needs known. This doesn’t mean you swagger University at Albany in like a prima donna and treat everyone like your servants, but thoughtfully express what is best for you and your work. It is just as important that during any discussions you carefully listen and note their concerns. Follow up all conversations with an email or letter clarifying

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