Project President: Bad Hair and Botox on the Road to the White House

Project President: Bad Hair and Botox on the Road to the White House

Ben Shapiro

Language: English

Pages: 306

ISBN: 1595553479

Format: PDF / Kindle (mobi) / ePub

Project President is a hilarious romp through American electoral history.

From short, fat, bald John Adams' wig-throwing tantrums during the 1800 election to Abraham Lincoln's decision to grow a beard in 1860; from John F. Kennedy's choice to forgo the fedora at his inauguration to John Kerry's decision to get Botoxed for the 2004 race; from the Golden Age of Facial Hair (1860-1912) to the Age of the Banker (1912-1960); from Washington's false teeth to George W. Bush's workout regimen, Project President tells the story of America's love affair with presidential looks and appearance, why that often matters more than a politico's positions on the issues, and what might well be coming next.

"I'm constantly citing the power of dress. It's semiology: our clothes send a message about how we want to be perceived, and where is this more powerful and evident than in elected offices. In Project President, Ben Shapiro captures presidential semiotics with a potent narrative and deft analysis.  It's simultaneously fascinating and hilarious!"
-Tim Gunn
Project Runway, Liz Claiborne, Inc.


"Ben Shapiro takes a romp through American history and shows how personality--and even haircuts--have elected or defeated presidential candidates.  It's a tour through history that fans of both parties will enjoy-and can learn from."
-Michael Barone
Resident scholar, American Enterprise Institute
Senior Writer, U.S. News & World Report
Co-author, The Almanac of American Politics

"Presidential politics has always been more superficial than we'd like to admit. With a stylish and likeable touch befitting a strong candidate, Ben Shapiro takes us deep into the shallowness that has shaped American history."
-Jonathan Alter

"Shapiro deftly explains how height, hair and handsomeness can affect a candidate's campaign as much as issues. A fun, informative read."
-Glenn Beck
Nationally syndicated talk show host
Host of CNN's The Glenn Beck Show

"A hilarious and illuminating journey through America's centuries-long fascination with presidential image-making. Whether you're left, right, moderate or apathetic, this lively book will get you ready for the packaging of the '08 races."
-Jim Hightower

"This is a perceptive, witty-sometimes hilarious-look at the realities behind the faces and the facades, the slogans and the character assassinations, of each presidential campaign from George Washington to today - with much for us to ponder for tomorrow."
-Sir Martin Gilbert
Official biographer of Winston Churchill

 "An entertaining and illuminating romp through the politics of symbolism and personality in our presidential politics. If you're thinking of running for president, read this book before you spend a dime on a political consultant."
-Rich Lowry
National Review

COLMES: Who do you want [for the Supreme Court]?

ANN COULTER: Thank you for asking. I want Ben Shapiro.

COLMES: Ben Shapiro.

ANN COULTER: Yes. He just finished his first year at Harvard Law, 21 years old.

COLMES: You mean for a date or for the court?

ANN COULTER: No, for the court. He's my candidate. He's very bright. He's already written one best-selling book.

COLMES: You want to put a 21-year-old guy on the court?

ANN COULTER: Twenty-one, and he's just finished first year of Harvard Law.

COLMES: So you want someone who's going to be on the court for 50, 60 years? Is that - is that the whole idea?

ANN COULTER: No, I just happen to like Ben Shapiro.

Hannity and Colmes
Fox News Channel
July 8, 2005

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experienced combat firsthand. And military leaders have been surprisingly unsuccessful in their most recent presidential bids; General Wesley Clark serves as a perfect example. This isn’t necessarily a bad thing. Electing presidents based on their governing philosophies makes government more politically responsive. After all, a war hero could turn out to be Generalissimo Francisco Franco. Safe and secure nations look first to leaders who campaign based on governing vision, not to leaders who

was a terrific actor. Washington’s future vice president, John Adams, called Washington “the great actor,” and suggested that Washington owed his success to “Shakespearian and Garrickal excellence in Dramatic Exhibitions.”20 This wasn’t empty praise. Just hours before that display of frail nobility, Washington, who loved to dance, danced away the night with a long line of colonial ladies, all of whom longed “to get a touch of him,” according to a witness.21 But perhaps that’s unfair to

put it, “It was a magnificent piece of theater and politics that could have won him an Emmy.”23 Washington would live another fifteen years and survive eight years of presidency. He would go on to preside over the formation of the Constitution. He would only die at age sixty-six because he insisted on riding around his estate in freezing rain and snow.24 But at age fifty-one, Washington already realized the value of age. The father of our country campaigned as the father of our country. JOHN

Nixon’s political opportunism—and his image as a greasy, unshaven, evil manipulator. Throughout his political life, Nixon was cast as Machiavellian. In 1959, journalist Philip Potter described Nixon as “the scientific pitchman of politics, who coldly tries to figure what will sell, packages his products neatly, and then goes out to peddle them.”88 And Frank Holeman wrote, “His own voting record, his speeches, ‘fund,’ jowls, heavy stubble of beard, and ski-nose have been thoroughly exploited by

bestselling author and Hoover Institute Fellow “Ben Shapiro’s political analysis, always thoughtful and provocative, puts him in the very small circle of young writers whose work will shape our historical view of current events for decades to come. As part of the new vanguard of historians, Shapiro’s Project President is an important book, and a delightful read from start to finish.” Russ Smith, founder of New York Press and Baltimore City Paper � 2007 by Ben Shapiro All rights reserved. No

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