Jock Talk: 5 Communication Principles for Leaders as Exemplified by Legends of the Sports World
Beth Noymer Levine
Format: PDF / Kindle (mobi) / ePub
A substantive yet down-to-earth business book that entertains while it teaches leaders and aspiring leaders why and how they should shape their communications in order to be more effective and impressive.
It's a reality that athletes take more turns than most at public speaking and therefore provide both exemplary and cautionary examples to the rest of us. In Jock Talk, Beth Levine points out, in a pithy and poignant way, what executives can learn from these examples.
Jock Talk candidly examines the public comments of athletes, coaches, and team owners. Their stories serve to illustrate five foundational communication principles--audience-centricity, transparency, graciousness, brevity, and preparedness--that will help you find your best voice and communicate in a way that will build support, reputation, and business.
Jock Talk offers a no-nonsense approach to establishing a credible, likable, and memorable tone and speaking style. In addition to the insights provided by the five principles, you will get tips on delivery and an easy-to-use framework for developing a presentation or remarks for any occasion.
reports suggesting that in just the last decade, the average adult attention span has shrunk from highs of twelve to eighteen minutes and to lows of three to five minutes, depending on the study’s focus and the environments of the participants. Some studies look at how long people can concentrate on a task; others look at their attentiveness while listening. Yet how long people can pay attention to a speaker depends on tremendous variables that can make it hard to measure: the comfort and
A as a minefield, think of it as an opportunity to be audience-centric, gracious, transparent, brief, and prepared. All five characteristics will serve you well in the dialogue that ensues during Q & A. Without a doubt, speakers and presenters who are better prepared tend to be more comfortable at the front of the room. This is true even for people who aren’t plagued by nerves. Unfortunately, advance preparation is not always possible and, for some, it’s not easy. My one final tip for
emotions, and, if possible, get out from behind the podium and move around the room. Your listeners’ attention span is short, and changing things up keeps them engaged. Make eye contact and smile. These are terrific ways to connect with your audience, and, in the end (also the beginning and middle) it’s all about them. EXERCISES Practice Exercise Pick a paragraph from a book or magazine and just read it straight through. Try reading it a second time aloud, investing the words or sentences
watching instant replays is next to the two chairs. The young NBA player walks into the room after practice. He has showered and dressed in his team sweats, and while everyone else has gone home for the afternoon, he has agreed to submit to some one-on-one media training in advance of what promises to be a busy season on the floor. He’s barely a man in chronological age, but he’s physically huge, at just under seven feet tall. We shake hands; he sits down. I ask him if he’s ready to begin. He
leaper most remember, as he’s now middle-aged—but he is one of the greats, a venerable player who raised the bar for generations of players to come. At the microphone to accept his long-anticipated and well-deserved honor, however, Jordan begins to ramble, rant, and riff on coaches and players he’s known over the years. In story after story about himself and, frankly, about his superiority, he ends up displaying aspects of his personality less worship-worthy than his athletic achievements.