Essentials of Business Communication (with Premium Website, 1 term (6 months) Printed Access Card)
Format: PDF / Kindle (mobi) / ePub
Strengthen your business communication skills with the streamlined presentation and unparalleled learning resources found only in the award-winning ESSENTIALS OF BUSINESS COMMUNICATION, 10E. This unique four-in-one learning package includes an authoritative text, practical workbook, grammar/mechanics handbook at the end of the book, and premium Web site. You learn basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic, updated model documents and new exercises and activities introduce the latest business communication practices. Extraordinary print and exercises help you build confidence as you review grammar, punctuation, and writing guidelines. You'll find increased coverage of professional social media communication, electronic messages and digital media. Innovative technology resources, including MindTap™, Aplia™, and Write Experience, help you refine the business communication skills essential for workplace success.
bouquets from my garden. Each time I fill it, I will remember your thoughtfulness in choosing this lovely gift for me. Chapter 6 Positive Messages 159 Sending Thanks for a Favor. In showing appreciation for a favor, explain the importance of the gesture to you. I sincerely appreciate your filling in for me last week when I was too ill to attend the planning committee meeting for the spring exhibition. Without your participation, much of my preparatory work would have been lost. Knowing that
outline an appropriate writing plan. If your instructor directs, revise the message. A copy of this message is provided at www.meguffey.com for revision online. Current date Mr. John Lear Regional General Manager Apex Car Rentals 4510 Cyprus Street Denver, CO 80246 Dear Regional General Manager John Leer: I have a horror story of gargantuan proportions to relate to you so that you know how incompetent the amateurish bozos are that work for you! You should fire the whole Colorado Springs airport
some say, by greed and ethical lapses. As a result, businesses are now eager to regain public trust by building ethical environments. Many have written ethical mission statements, installed hotlines, and appointed compliance officers to ensure strict adherence to their high standards and the law. After the corporate scandals in the early years of the new millennium and the steep recession that followed the banking crisis, ethics is again front and center in business. These trends mean that your
whomever) ordered them. 10. Everyone except the manager and (I, me, myself ) was eligible for a bonus. 11. No one is better able to lead the team than (he, him, himself ). 12. It became clear that (we, us) employees would have to speak up for ourselves. 13. Someone on the women’s team left (their, her) shoes in the van. 14. Next year I hope to earn as much as (she, her, herself ). 15. Every homeowner should check (their, his or her, his) fire insurance. Chapter 2
longer: Sentence Length Comprehension Rate 8 words 100% 15 words 90% 19 words 80% 28 words 50% Avoiding Three Common Sentence Faults As you craft your sentences, beware of three common traps: fragments, run-on (fused) sentences, and comma-splice sentences. If any of these faults appears in a business message, the writer immediately loses credibility. 64 Chapter 3 Composing Business Messages Fragments. One of the most serious errors a writer can make is