Building A History: The Lego Group

Building A History: The Lego Group

Sarah Herman

Language: English

Pages: 222


Format: PDF / Kindle (mobi) / ePub

The history of LEGO from its early days making yo-yos and other wooden toys (which continued until the 1960s), a record of its toys, including the famous building bricks and Duplo and how it has adapted to the changing toy market e.g. bringing in licensed products such as Star Wars and Harry Potter.

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their collection. This push-along passenger steam train (7710) was one of the first grey-era engines. It was compatible with 4.5Vand 12V tracks. � David Martin Released in 1985, this train (7715) included five minifigure passengers and a small platform. � StreetFly JZ The 1985 passenger train (7715) included a platform with destination times. � StreetFly JZ Sets such as this 1985 road crossing enabled fans to more easily merge Town and Train sets. � David Martin While the introduction of

to push forward with LEGO bricks as the company’s primary product, was almost entirely due to the limitless possibilities of play and unisex nature of imaginative construction toys. In a 2008 Telegraph article reporting on the announcement that LEGO bricks were voted Britain’s favourite childhood toy (Argos survery, 2008), the journalist comments on how the toy’s unisex appeal probably helped it take the title. Before the days of Barbie and G.I. Joe, LEGO sets were packaged with images of girls

Technic since. A quick glance at the products released during this period shows how TLG was determined to provide Technic-style building toys to appeal not only to expert builders, but suitable for children as young as seven and everyone in between. There were small sets averaging 30 pieces like Bike Blaster (1259) and Piston Car (1260), multi-build, mid-sized sets like Fire Helicopter (8253) and the fifth addition to the Technic auto-chassis collection – Super Street Sensation (8448) – which,

Managing Director went to GKC. Sadly, a year later, months shy of the production of the ‘real’ LEGO brick, Ole Kirk died. The directorship of LEGO and its 450 employees passed to GKC, and it was therefore his decision to discontinue the production of wooden toys when the factory where they were made burnt down in 1960 – the third LEGO factory fire in its short history. By 1962 Karl George, Gerhardt and Johannes had all left the company, leaving GKC in charge of the LEGO name. It would be his son,

company’s anti-war toys approach to play. 2008’s Race for the Stolen Treasure (7622) saw LEGO Indiana Jones recreating the famous treasure chase sequence from Raiders of the Lost Ark, complete with minifigure-scale Indy whip. � Owen J. Weber Boosted by the release of two LEGO Indiana Jones video games (The Original Adventures and The Adventure Continues) the range proved to be popular with fans. In a 2008 press release TLG cited LEGO Indiana Jones as one of the reasons for its financial growth

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